Brysons Blog Entry Mayhem #5

 In the allstate ad Tailgater :30 the author of the ad is most like attempting to promote a chaotic experience and feeling from the viewer. The way the main spokesman drives the car and causes the accident in the ad produces a feeling of anxiousness and chaotic energy from the viewer while watching it all go down.The Ad is promoting a safer lifestyle by showing what a dangerous lifestyle looks like and is saying life can really hit at anytime so it'd be best to go with there insurance company now rather than later. The implied values and belief to this ad are that life can go south at anytime and any place so its best to be insured. The target audience would definitely be people who don't have insurance because in the ad it implies that not everyone has it.

The context of this add is that life can and will go bad at random times therefore it is best to be insured by allstate. We can deduce from this that a lot of americans may not have access to affordable insurance. The main audience of these ads should not only laugh at them but take some of the advice and get insured if not through allstate but anyone. These kind of ads are funny to the audience because its a type of humour that takes a more serious topic and makes it into amore friendly and digestible statement so its enjoyable.

This advertisement takes place of a road where the main character is trailing very close behind the driver in front of  him nearly bumper to bumper there is no music but if you look closely you can see football gear and game day gear. The first thing you are met with when opening this ad is a man in his car tailgating on his way to a gameday tailgating party its structured in this way to be ironic for the sake of humor, and the last thing you see is the allstate slogan and icon. The tone and attitude of this ad isvery serious but at the same time its light hearted and humerous