Brysons Blog Entry Mayhem #5
In the allstate ad Tailgater :30 the author of the ad is most like attempting to promote a chaotic experience and feeling from the viewer. The way the main spokesman drives the car and causes the accident in the ad produces a feeling of anxiousness and chaotic energy from the viewer while watching it all go down.The Ad is promoting a safer lifestyle by showing what a dangerous lifestyle looks like and is saying life can really hit at anytime so it'd be best to go with there insurance company now rather than later. The implied values and belief to this ad are that life can go south at anytime and any place so its best to be insured. The target audience would definitely be people who don't have insurance because in the ad it implies that not everyone has it. The context of this add is that life can and will go bad at random times therefore it is best to be insured by allstate. We can deduce from this that a lot of americans may not have access to affordable insurance. The main a